When you put your house up for sale, a little planning and thought can go a long way in creating an attractive, professional looking listing for potential buyers to review. While the description, details on square footage, number of rooms etc. are important… one key area of focus should be photos of what your home has to offer. You know what they say… a picture is worth a thousand words, and a set a high quality photos can speak volumes about your house. Use these 6 tips to get the most out of your photos:
The More Pixels, the Better
The more pixels you can get in an image, the higher the resolution and the better the quality of the photo. Don’t skimp on the pixels by using that dusty digital camera in your office drawer or a less than impressive phone camera. Instead, consider borrowing a high quality camera or hiring a professional. The last thing you want is a buyer who’s squinting at your listing to form rooms out of gloomy blobs.
Light, Light, and more Light!
You wouldn’t believe how many people take photos after dark with a flash, or don’t even bother to turn the light on in the room where they’re taking the photo. The more natural light that you can get into a room, the more bright and inviting your house will appear. Wait until key times of day when natural light can show off the features of each room and avoid using a flash if at all possible. The best times are typically early morning and late afternoon when the sun is not quite overhead.
Use Angles to Your Advantage
The best way to showcase a huge basement or a gargantuan yard is too take a photo from an angle that makes people say “Wow, that’s huge!”. To accomplish this, take into consideration the direction you are shooting from and use it to your advantage. Instead of standing in the middle of the room and taking several shots in front of and behind you, step back and include the whole area in one shot, especially if your have an open concept floor plan.
Highlight the Pro’s, Downplay the Con’s
Allow people the opportunity to remember what’s great about your house, and give unique or interesting features first priority. Cutting off a classic clawfoot tub in the corner of a photo of your master bathroom doesn’t give anyone the opportunity to identify it as a major perk. Old-fashioned charm, special architectural touches or recently renovated areas are prime targets for focus in your listing. At the same time, if you have a couple dead patches of grass in your backyard or a cluttered play room, do your best to paint the most flattering portraits of those areas and if in doubt, upload them towards the end of your gallery.
Sometimes the occasional leftover birthday balloon, unopened package or pile of shoes in the living room escapes our attention, but those instances create an immediate distraction for the viewer and draw attention away from the centerpiece: your house. Rather than having buyers debating what breed your dog is, remove anything from the photo that would not help a potential family to see themselves living there. Try to take an outside perspective… even things like a big, bright bean bag cushion in a family room can draw the eye away from what’s important.
Don’t Forget the Neighborhood
Remember, when someone chooses to buy they aren’t just choosing the house, they are also choosing a community. If your house boasts spectacular views, has a beautiful park right across the street, or is on a quiet cul de sac, consider taking a photo of those elements and anything that adds value to your property.
Overall, photos are what people remember most about a listing and they tell a story about your house. Give the buyer something that sticks with them, and they are that much more likely to setup a showing. Don’t forget, phenomenal photography doesn’t make up for a dirty or unkempt property in need of serious repairs… but it can give a great first impression.
View the beautiful listing featured above and more photos for ideas to showcase your home on my Pinterest page. When you’re ready to put your home on the market, give me a call and let me know what I can do to help.